- Leadership Philosophy: Colin emphasizes courage, kindness, and integrity as core values. His family motto, “Brave and kind and do what’s right,” guides their daily lives, promoting the idea that the world suffers from a lack of these three qualities.
- Value of Self-Improvement: He highlights the importance of small, consistent improvements, like the concept of getting 1% better every day. This small daily progress in areas such as health, faith, or leadership can lead to significant improvements over time.
- Time Management: Reflecting on his 20s, Colin wishes he had invested more time in personal growth instead of distractions like social media or video games. He now focuses on being intentional with his time, especially as a father and business leader.
- Personal Rituals: Colin credits prayer and meditation as essential to starting his day with clarity and purpose. These practices help him lead effectively in both his professional and personal life.
- Energy Management: Colin speaks about the importance of energy management. He believes energy is more valuable than time, stressing the need to guard your energy and be intentional about where and with whom you spend it.
- Effective Communication: Communication should focus on connection, not just speaking. Colin encourages listening, understanding others’ needs, and telling stories that resonate with the audience.
- Self-Awareness: Increasing self-awareness is vital to personal growth. Colin encourages seeking feedback from trusted individuals to improve and become the best version of yourself.
- Purpose and Passion: The podcast concludes with Colin’s explanation of why he founded True Love, emphasizing that true purpose is found in serving others and making brave choices for a better future.
As we approach the beginning of a new year, many of us find ourselves setting resolutions and reflecting on how we can improve. In a recent episode of the Trulife Podcast, Colin Edmond, founder and director of Trulife, shared some powerful insights on how to kickstart the year with purpose and growth. Whether you’re looking to grow in your leadership, improve your habits, or simply become a better version of yourself, Colin’s wisdom can guide the way.
1. “Get 1% Better Every Day”
One of the most impactful ideas Colin shared was the importance of small, incremental improvements. The concept of getting 1% better every day might sound simple, but it can lead to massive progress over time. By focusing on one area of growth—whether it’s your health, productivity, or leadership skills—and improving it by just 1% daily, you’ll be 37% better by the end of the year. Colin compares this approach to the phrase “how do you eat an elephant? One bite at a time.” Small, consistent actions compound into great results.
2. “Reduce Your Energy Suckers”
Colin also discussed the importance of managing your energy, not just your time. “The best thing we can give to people is not our time, it’s our energy.” He encourages us to guard our energy like a valuable resource. Spend time with those who uplift you, and be intentional about where you invest your energy. It’s easy to get drained by negative influences, but by choosing to be an energy giver instead of an energy sucker, you can show up stronger in every aspect of your life.
3. “Communication is about Connection, Not Just Speaking”
In his third tip, Colin highlights the importance of effective communication. Too often, we focus on delivering a message, but true communication is about connection. He explains, “Everybody’s communicating, very few people are connecting.” It’s not just about what you say; it’s about how you make the other person feel heard and understood. This concept can make a huge difference in both personal and professional relationships.
As Colin wraps up the podcast, he encourages us to reflect on our “why.” His organization, True Love, was founded with the mission to inspire the next generation to make brave choices for a better future. He believes that purpose is found in serving others, and when we embrace this mindset, our lives become filled with passion and meaning.
“Your why will unlock your purpose.”
So as you look ahead to the year, ask yourself: How can you get 1% better each day? What energy are you spending, and how can you guard it? And how can you communicate with others to truly connect and make an impact?
The answers to these questions will not only set the tone for a productive year but will also guide you toward becoming the best version of yourself. Let’s start the year right by committing to personal growth, strong relationships, and a clear sense of purpose.


